The art of gifting in Japan

In Japan, the expression "the wrapping is half the gift" reflects a true philosophy. There, the wrapping is never just an envelope, but an essential element that shows the respect and intention of the giver.

Furoshiki, for example, is a traditional technique in which a simple square of fabric is folded and knotted to create a reusable, aesthetic and environmentally-friendly package. Tsutsumi, on the other hand, uses washi paper, often decorated with delicate motifs, to wrap objects with care.

The packaging also carries a symbolic meaning. Colors are not chosen at random: white is used for celebrations, while black is reserved for funerals. Decorative cords, such as mizuhiki, are often used to seal packages and represent wishes for prosperity or longevity.

As well as being aesthetically pleasing, these gestures are deeply rooted in Japanese culture. Giving a gift is not just a material act, it's a ritual imbued with delicacy and meaning, where every detail, right down to the package, has its importance.
Credits : @areum_deuri | @__harenohi | @furoshiki_musubi | @pojstudio | @shihomasuda_giftwrapping